Thursday, November 5, 2009

an orange box


Ahh, that orange box. Hermes gift boxes are so chic and immediately recognizable. I have a small one on my dresser that holds jewelry. And I wouldn't mind some more. They've done quite a job branding that orange square with thin, painterly brown edges. Below is a pic mom snapped while in New York to show me. It's an entire building wrapped up like a present. No sign, no mention of whats to come - just a large pop of iconic color that grabs a passerby and screams Hermes. Very smart.


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